Loud noises at the start of their commercials; are they effective at getting listeners attention?
LISTEN & READ MORE >Two topics examine 2 audio techniques that try to answer the question, ‘are there any listeners out there?’
LISTEN & READ MORE >Some tips on why and how to use story telling in your communication messages.
LISTEN & READ MORE >This article gives some quick-fire reasons why relaying a phone number in a radio commercial is wasting valuable communication time.
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