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BANG CRASH KABOOM - Do I have your attention?

July 11, 2022

Loud noises at the start of their commercials; are they effective at getting listeners attention?

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Hello? Are there any listeners out there?

May 30, 2022

Two topics examine 2 audio techniques that try to answer the question, ‘are there any listeners out there?’

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The Power of the Shared Story

February 10, 2022

Some tips on why and how to use story telling in your communication messages.

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Phone Numbers in Radio Commercials: The good, the bad and the unnecessary

April 22, 2021

This article gives some quick-fire reasons why relaying a phone number in a radio commercial is wasting valuable communication time.

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